Inventory Tool Redesign
Project
Tool Redesign
Role
UX/UI Lead
Year
2025
Research
Old inventory toolPartnered with the data science team to analyze user behavior in the current experience. Data showed 89% of users visit multiple VIN details pages during a single session, and 80% return to model select based on current inventory statistics.
Reviewed inventory experiences across 12 competitors. Found that only 4 out of 12 utilize dynamic filtering, and 6 out of 12 allow users to save inventory.
Conducted a full heuristics evaluation to assess the current tool's usability against established design principles. Key failures were identified in the user control/freedom and error prevention categories.
Interviewed 8 users. Key takeaways: 7 out of 8 wanted to see monthly payment info while browsing inventory, and 6 out of 8 would like the ability to compare vehicles.
Old inventory toolKey Findings
Insufficient Search Tools
Shoppers need additional filters and sort options to efficiently evaluate inventory options.
Inability to Compare
Shoppers are looking for a way to compare features, options, and pricing related to their VINs of interest.
Missing Personalized Pricing
Shoppers are struggling to understand the monthly payments associated with the inventory results.
Insufficient Search Tools
Shoppers need additional filters and sort options to efficiently evaluate inventory options.
Inability to Compare
Shoppers are looking for a way to compare features, options, and pricing related to their VINs of interest.
Missing Personalized Pricing
Shoppers are struggling to understand the monthly payments associated with the inventory results.
Design & Testing
Wireframes
Five unique card layout wireframes were created along with three options for the quick-view layout.
Rapid Prototypes
Prototypes for all card types as well as quick-view options were created for testing.
Testing
Prototypes were tested with 10 users via moderated usability sessions to gather insights and validate design decisions.
Insights & Adjustments
Product Understanding
It was clear testers struggled to understand the relationship between models, trims, packages, and options.
Inline Quick-view
Testers showed a clear preference for an inline quick-view experience over a modal, as it allowed them to stay within the context of the results page while reviewing additional VIN details.
Final Product
Robust Filtering
Introduced dynamic and expansive filter options, allowing users to more precisely narrow down inventory of interest.
Inline Quick-view
The quick-view allows users to access more detailed information about a VIN without leaving the shopping view.
Monthly Payments
Surfaces the pricing type that is most relevant to the user, making it easier to evaluate affordability at a glance.
Compare Specs
The introduction of a compare feature allows for easier understanding of the differences between VINs.
Preference Toggles
The inclusion of in-transit and e-shop only toggles allows users to shop however they are most comfortable.
Learn More Tooltips
Added tooltips throughout the experience, allowing users to learn about filter items they were unfamiliar with.
Impact
inventory search tool in industry (previously ranked 9th)
JD Power MWES - Winter 2025
engagement rate with payment estimator (new feature)
Hyundai DS Report 2025
over the industry average ranking
JD Power MWES - Winter 2025
