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Background
Founded in 2021 by MaBinti Yillah, Ziefah Health's goal is to find a way to make mental health services more accessible an approachable for the Muslim community. Members of this community have a unique set of challenges they come up against when finding help around their mental health. She listed stigmas, lack of knowledge, & lack of access to Muslim therapists as major issues the community is facing.
Ziefah Health tasked my team with designing a mobile application that will help to address these challenges.
Research
Our team used the following research methods to dig deeper into the cultural/business space & user needs:
- Muslim culture research
- Business model review
- Competitive and comparison analysis
- Surveys
- Interviews
Key Insights
37% of callers to the Muslim youth hotline said they had nobody to go to for support
Those interviewed listed named cultural background, gender, religion and therapy specialty as important criteria when searching for a a therapist.
Interviewees listed relationship stigmas, worries over privacy, and difficulty finding a therapist fit as major issues in past searches.
Personas
With research complete and the key insights laid out, we moved on to generating personas. These helped the team articulate frustrations and goals amongst our target group.
Persona 1
Persona 2
Problem Defined
Muslim youth need a better way to find and connect with therapists of similar backgrounds to feel understood and safe.
Solution
Create a tool that accomplishes the following goals
01
Allows user to quickly and easily find and compare therapists that match their preferences
02
Provides users with a clear path from the therapist search through to their first therapy session
03
Eases user stress through friendly visual style and supportive language
04
Incorporates the business goals and needs
Design Solutions
To ensure that I'd achieve my goals by the end of the process, I came focused on interactions that correspond to each one.
01. Quickly find relevant therapists
I took a 2 step approach here to ensure users are able to quickly find relevant therapists:
1 - Gather information via informal questions
2 - Present an array of therapist options to choose from
02. Clear path all the way through process
Getting started with therapy is an overwhelming process and even more so for those who are most in need.
To alleviate this stress I created a flow that takes the responsibility off of the user. Instead, I focused on a solution that utilizes automated tools disguised as a personal chat to get users from match to therapy scheduling.
03. Friendly visual style and language
Our early interviews showed that users often felt a sense of anxiety when searching for therapists. With that in mind I ensured that the visual style and language used was calming through colors, font styles, and copy choices.
Additionally, I made sure to include 2 separate onboarding sets to make sure users feel supported throughout.
04. Address business needs and goals
Our client already had specific pricing plans in mind. I reviewed this structure intensively and ultimately created a user flow that presents pricing options at an appropriate time for users that also ensures they understand the value provided.
I also included testimonials at the payment screen to give users confidence in completing the purchase.
Design Process
In order to get to the above solutions, I generated concept sketches, wireframes, and a visual style guide. Ultimately these steps led me to my final design.
Wireframes
Prototype
User Testing
Overwhelming amount of onboarding text - To address I reduced the copy on the swipe onboard to more efficiently convey directions.
Too many testimonials - Users tested thought it felt "scammy" to have too many so I reduced down to 2.
Desire for therapist reviews - Those tested expressed interest in reading about the therapist they were viewing so I added that feature to the cards.
Style Guide
Final Designs
Ultimately I delivered a full prototype featuring the below final designs.